How could we ever forget the infamous phrase coined by Charlie Sheen? But more importantly, why was Sheen trying so hard to convince us that he was actually winning, in spite of his obviously poor situation? It’s simple. We will always like winners. But, why is winning so important to us? I can think of 3 reasons why winning is so attractive.

It Feels Good

There is nothing like the sense of accomplishment. It’s like giving yourself a pat on the back – only 10 times better. It’s always better to have other people recognize and celebrate your achievement. You can build your confidence with a win, and of course, get major bragging rights.